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Practical guide

Verified event communications brief

Check the event details and put what people need to know in one clear brief.

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Start here

Get the
details right.

Start with what the event is for, who it's for and the proposed date. Work backward to list what needs to happen first. Keep confirmed details separate from things you're still checking. Before sharing an invitation, verify the time, location, access information, any cost and who people can contact. Keep those details in one shared place, and track where you've announced the event so you can update every version if something changes.

Setting
Campus
Useful when
Leading now
Resource type
Practical guide

Try it out

Put it
to work.

1 / Plan an event

Try this next

  1. Work backward from the event date. Give each venue, program and publicity task a person and deadline.
  2. List the event details and mark each as confirmed or waiting for a specific person to check.
  3. Ask someone who doesn't know the event to read the invitation and flag anything missing.
Talk it through
  • Which unfinished task could prevent the event from going ahead as described?
  • What would a first-time attendee need to know before deciding to come?
  • Who will update every invitation if a confirmed detail changes?

Choose one next step.

Pick one thing you can try. Check any requirements with the people responsible before you act.

Explore campus leadership

Put the guide to work

Start with a practical tool.

  • Event Checklist

    Check the purpose, approvals, costs, access and people, then plan delivery and follow up across two pages.